Jay Manahan: design agency whore
I briefly headed the marketing and sales of a graphic design, web, and animation firm. They have since retained me to help them with their marketing content.
One thing I liked about this design studio was that they got a "show, don't just tell" way of doing things.
To them, Agency Culture was not just a fluffy idea but a concrete house with floors, ceilings, walls, and a beachside backyard. I mean literally.
Even the handles on their glass doors were carved, painted incarnations of their logo.
And I thought these physical manifestations of their culture were the coolest things about working with them:
- Indie artistic interiors
- DIY wall art
- Speakeasy-type lighting
- Coworkers who were always up to something cool
- Public jams
- An easy dress code
- A sandy, saltwater backyard
Then there's little old me shamelessly waxing prosaic about it:
In short, if you want a thriving, creative culture, the reflective Walt Whitman in me advises:
- Practice, don't preach. Better to show culture concretely, instead of just tell it.
- Go DIY. It engages your team. After all, culture is a DIY thing.
- Think about details. Such as lighting. Or door knobs. Or floor swirls. It will give your workplace some character.
For what is organizational culture anyway but the spirit of workplace character?