It's the best thing ever.

This super awesome, ultra-disruptive, groundbreaking, game-changing, innovative, transformative, state-of-the-art, best-in-class, best-of-breed, best-in-show, pound for pound, world-class, first-rate, cutting edge, class A, five-star, Michelin-star, award-winning, multi-awarded, biggest, largest, leading, rockin', rockstar, ninja, samurai, thought-leading, mind-bending, mind-boggling, mind-bottlin', ball-bustin', time-traveling, first, last, second, third, only, trendsetting, trailblazing, breaking, newsmaking, newsworthy, head-turning, unparalleled, unprecedented, undisputed, newest, latest, centuries-old thing!

Which just happens to be completely irrelevant to you.

The best technology idea or company is irrelevant.jpg