"Look, insulting your prospects is never going to be a successful strategy, no matter how dumb or wrong you think they are."

"I know, but I'm not insulting them anymore than they're insulting themselves," you say. "The types of people that I'm targeting are those who are self-aware."

"Then you're just limiting your market. There's not a lot of people like that."

You pause. You stare ahead. You reflect on the holes in your socks. Your tight money clip. The last holiday your family took three years ago.

"Yeah," you say. "There aren't a lot of people like that."