Does anyone still signup for a FREE consultation?
And if someone still does, do they do it because it's FREE?
Keep in mind, there's a non-subtle difference between FREE and free. But that's an entirely separate discussion altogether.
That FREE newsletter you're telling/selling people to subscribe to--have you A/B tested it against simply relevant and enjoyable information?
The "FREE webinar" you're promoting may do just as well, or better, if it were simply a "webinar" that you've established as relevant, to people who are predisposed to find it relevant.
I feel that if you're still trying to convince someone of the value of your offer at the point when you usually scream THEY WON'T HAVE TO PAY ANYTHING, it's already not the right time to do so.
Maybe you should rethink your FREE consultation.
If you have to put lipstick on a pig, the problem is not the lipstick.
This consultation has been brought you for FREE.